Digital Marketing Specialist

Profile Summary:
Experienced Digital Marketing Specialist with over 10 years of expertise in developing and executing successful digital marketing strategies. Skilled in SEO, content marketing, social media management, and PPC advertising. Known for driving brand awareness, increasing web traffic, and improving ROI through innovative and data-driven approaches.

Key Skills:
Search Engine Optimization (SEO): Expertise in on-page and off-page SEO techniques to improve organic search rankings.
Content Marketing: Proficient in creating and managing engaging content that drives traffic and conversions.
Social Media Management: Skilled in developing and executing social media strategies across various platforms.
Pay-Per-Click (PPC) Advertising: Experience in managing Google Ads and social media ad campaigns to maximize ROI.
Email Marketing: Proficient in creating and executing email marketing campaigns that nurture leads and drive sales.
Analytics and Reporting: Strong ability to analyze data using tools like Google Analytics and provide actionable insights.
Conversion Rate Optimization (CRO): Expertise in optimizing landing pages and user experiences to increase conversion rates.
Brand Strategy: Skilled in developing and executing comprehensive brand strategies that enhance brand visibility and reputation.
Market Research: Ability to conduct market research and competitive analysis to inform marketing strategies.
Project Management: Efficient in managing multiple projects, timelines, and stakeholders to deliver results on time and within budget.

Project References:
E-commerce Fashion Brand (2023)

Role: Digital Marketing Consultant
Scope: Developed and implemented a comprehensive digital marketing strategy, including SEO, content marketing, and social media.
Outcome: Achieved a 40% increase in organic traffic and a 25% increase in online sales within six months.
Tech Startup (2022)

Role: Social Media Manager
Scope: Managed social media accounts and created content to boost brand awareness and engagement.
Outcome: Increased social media followers by 50% and engagement rates by 35%.
Healthcare Provider (2021)

Role: SEO Specialist
Scope: Conducted a thorough SEO audit and implemented on-page and off-page SEO strategies.
Outcome: Improved search engine rankings, resulting in a 30% increase in organic search traffic.
Travel Agency (2020)

Role: PPC Campaign Manager
Scope: Created and managed Google Ads and Facebook Ads campaigns to drive traffic and bookings.
Outcome: Achieved a 20% increase in bookings and a 15% reduction in cost per acquisition (CPA).
Non-Profit Organization (2019)

Role: Email Marketing Specialist
Scope: Developed and executed email marketing campaigns to engage donors and increase donations.
Outcome: Increased open rates by 25% and donations by 20%.
Luxury Real Estate Firm (2018)

Role: Content Marketing Manager
Scope: Created high-quality content for the website and social media to attract and engage potential clients.
Outcome: Improved website traffic by 35% and lead generation by 30%.
Fitness Center (2017)

Role: Digital Marketing Strategist
Scope: Developed a digital marketing strategy that included social media, content marketing, and SEO.
Outcome: Increased membership sign-ups by 25% and enhanced online presence.
Restaurant Chain (2016)

Role: Brand Strategist
Scope: Revamped the brand strategy and executed a digital marketing campaign to boost brand awareness.
Outcome: Enhanced brand recognition and increased customer loyalty.
Educational Institution (2015)

Role: Market Research Analyst
Scope: Conducted market research to understand target audience and inform marketing strategies.
Outcome: Provided insights that led to a more targeted and effective marketing approach.
Financial Services Firm (2014)

Role: Analytics and Reporting Specialist
Scope: Analyzed marketing data and provided detailed reports to improve marketing strategies.
Outcome: Improved decision-making processes and optimized marketing efforts based on data-driven insights.

Education:
Master’s Degree in Digital Marketing, ESCP Business School, Paris
Bachelor’s Degree in Business Administration, Université Paris-Dauphine

Certifications:
Google Analytics Certified
Google Ads Certified
HubSpot Content Marketing Certification
Facebook Blueprint Certification

Languages:
French (Native)
English (Fluent)
Spanish (Intermediate)
Availability:
Available for freelance digital marketing projects, offering flexible working hours and dedicated support to ensure the success of your marketing initiatives.